When UTE decided to change their name, HotBrands® helped them in refocusing their brand. The year after they launched their new brand, business increased with 33% more paid students.

University UTE is one of the best educational institutions in Ecuador, with a wide academic offer of undergraduate and postgraduate degrees, three campuses in two cities and an academic trajectory of 50 years.

HotBrands® was the chosen Agency to carry out the brand audit and redesign of the UTE University Brand. This includes the implementation of the new image in all academic and administrative areas, with our Hot Touch in all the promotional material, signage, and touchpoints. The refreshing of the brand went along with the official change of the name of the University and the new scientific and socio-humanistic approach.

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Scope

  • Brand Audit
  • Rebranding
  • Branding Strategy
  • Advertisement

Market

  • Education
  • Ecuador