SIMAMEDSA S.A. has been innovating for two years in hygiene, health and cleaning products to prevent catching of diseases at home. Gota Fresh is one of their products, disinfectant and eliminator of sanitary odors.
HotBrands® helped Gota Fresh to rethink the Brand and to determine the interests of their target group, by refocusing its image and packaging in the functional strengths of the product and in contrast with the competition. Together we created a clear and meaningful value proposition, thus placing GotaFresh in the mind of the consumer.
