We create, develop, and build brands, from a business perspective. We never stop learning and aim at growth for all whom connect with our flame.

We are a team with professional people that are passionate about branding and strive to bring businesses further. Our team of experts work based on a proven methodology within a variety of industries, with 14 years of experience. We understand the way a brand works in different environments, different phases, and in different sizes of business. Started in Ecuador, we now work with clients in the United States, Spain, and The Netherlands. With HotBrands® you will feel that you are making the right decisions.

Hot Members

Esteban Lalama

CEO / Creative Director

Education: Graphic Designer / Branding Expert / Finances

Founding partner of HotBrands®️. Esteban fires up his flame when he can reveal his true entrepreneur. He wants businesses to understand the power of the brand and how to use that fuel for their benefit. Talking business is just a pleasure!

Edytha Lalama

Strategy

Education: Graphic and Industrial Designer / Master in Marketing / Self-taught in Experimentation and Sensory Innovation

Founding Partner of HotBrands®. Edytha helps our clients discover who they are and why they exist in the market. Her purpose is to find and align unique differentiating values of the brands created by HotBrands®. Her flame lights up when our brands are in the air, interacting with their audience, fulfilling objectives and their intention with clarity.

Santiago Zumárraga

Art Director

Santiago loves seeing ideas grow and take shape, until they reach the final product. Santiago brings fire for the HotBrands® team doing design and art direction. Together with the team, he enjoys the opportunity to generate visual concepts that allow to highlight the values of a brand, making it attractive and effective.

Jhoanna Calderón

Monitoring, Evaluation & Learning

Education: Business Administration (BA).

Jhoanna strategically contributes to HotBrands® from the development of its projects to the evaluation and systematization of learning. Her flame is lit every day because of how different each project is and the lessons we learn from it. Jhoanna contributes, from her experience, to the integral management of the Agency.

Gloria Romero

Human Talent

Gloria is in charge of supplier & personnel management and administration. She makes sure HotBrands® fuel level is up by supervising the final material production and delivery to the client.

Adriana Bastidas

Planner & Account Executive

Education: Environmental Management (studying).

The hottest part of Adriana’s work is the daily hand with the entire team and clients, planning, prioritizing, and providing solutions at every step. She aims at keeping the flame of the brands we work with alive.

Daniel Vega

Graphic Designer

Education: Graphic design technologist.

Daniels activity in HotBrands® is to contribute to the development of the graphic area. Through the deployment of ideas and concepts that will later be transformed into unique visual materials, destined to drive better results for our clients. He provides the Hot Touch for each client and product with that which differentiates each one of us.

Marjolein Krol

Global Account Manager

Education: Communications (BA) / Culture, Organization and Management (MA)

Marjolein’s inner flame awakens when she can help people in the core of their purpose, like branding is the core of a business. For HotBrands® she manages all the accounts outside of South America. When your business is ready for the next step, she likes to team up to discover how your branding can be aligned with your business strategy.

María del Carmen Mora

Accountant

Income Taxes - Annual Income Tax Preparation

David Dávila

Marketing

Mishell Carolina Silva Vásquez

Community Manager

Giovanny Chicaiza

Full Stack Developer

Education: Systems Analysis Technologist

From the collection and analysis of information, Giovanny has the ability to conceptualize and develop front and back end applications in a web environment. His hot power is to guarantee the quality and responsiveness of digital projects, implementing aspects related to security as well as maintaining the integrity and organization of the code.