New Boxes – The Netherlands – was ready to refocus their business to better be able to reach their target groups. They aim to help young people achieve their dream career. Within their branding they wanted to feel confident addressing them, on one hand, and speak with businesses on the other hand. HotBrands® started with a branding workshop to discover ´the why of the brand New Boxes´ and where they wanted to go.
The findings let us refocus its communication, rebrand their logo, added ‘Young Achievers’ as their new slogan, and build their brand guidelines. Finally, to get more professional in their social media communications, which are important channels to build their youth community, we designed their guidelines for social media (Instagram, Facebook, and LinkedIn).
