593 Security is part of the AESM business group focused on comprehensive security services in various fields of action, active since 2004 in various cities in Ecuador.
HotBrands® flame brought a refreshing of the brand, the implementation of the signage system in its main office in the city of Quito, the production of graphic and audiovisual material for campaigns, and the implementation of the image in various media.
Brand positioning campaign
593 Security was ready to take the leap and position itself in the consumer’s mind as the most important security company in Ecuador. The main objective of the campaign was to gain awareness, differentiate themselves from the competition and conquer the top of the security sector. On top of that, they wanted to enter the private sector and continue to grow nationally and internationally.
