CHILL Ice Cream Shop, part of Le Marché & Co, is an ice cream shop located in Cumbayá, Quito – Ecuador. The concept and graphics of Chill are born from the idea of a relaxed atmosphere and with a food-art concept where the ingredients are decoration elements. The atmosphere in general represents a friendly environment to share an uncomplicated moment.
HotBrands® developed the concept and the graphic line complemented with the implementation and interior design of the place. The inspiration and color palette make a reference to pop culture, a youthful environment, and references of the decades 80-90s. Chill’s graphic is present in different applications ranging from packaging to communication elements for different formats.
